Practical, engineering-first guides to Power BI, data modeling, and analytics strategy—written by the team that builds it.
Curated tutorials, comparisons, and playbooks that help teams move from raw data to trusted insight.
A playbook for e-commerce leaders on building a single source of truth from Shopify data in Power BI to track sales, marketing ROI, and customer behavior.
Read PlaybookOur new playbook will dive into advanced marketing analytics, including Customer Acquisition Cost (CAC) and Marketing Efficiency Ratio (MER).
Read PlaybookA practical decision framework for when to push transformations into engineered pipelines and when to keep logic in Power Query—with hybrid patterns that actually scale.
Read PlaybookWhy Customer Lifetime Value is the north-star KPI for growth, and a concrete pathway to model and visualize it accurately in Power BI.
Read PlaybookMonthly, high-signal posts on Power BI engineering, data modeling, and analytics strategy. No fluff—just what works.