Dashboard Showcase: Maven-Market Retail Analysis

A comprehensive two-page Power BI report demonstrating advanced techniques for analyzing retail performance.

Project Objective

This project was undertaken to demonstrate a deep, practical application of advanced Power BI capabilities on a complex, real-world dataset. The goal was to build an enterprise-grade report that a retail executive could use to gain immediate, actionable insights.

Skills Showcase

This two-page report is a demonstration of key data analytics skills, including:

  • Advanced DAX: Creating complex time-intelligence measures for YoY growth and performance KPIs.
  • Data Modeling: Building a robust and efficient data model from multiple sources to ensure speed and accuracy.
  • UX/UI Design: Designing a clean, intuitive, and multi-page user experience with bookmarks and navigation.

Key Features & Technologies Used:

Power BI DAX Power Query Data Modeling Time Intelligence

This is a fully interactive, two-page report. Use the arrows or page tabs at the bottom to navigate.

This dashboard was developed as a skills demonstration using a dataset provided by Maven Analytics.

Capabilities on Display

This dashboard translates raw sales data into a strategic business tool, demonstrating our ability to deliver clarity on:

  • Sales Trend Analysis: The main page provides an executive-level view of key sales metrics, tracking performance over time and against targets.
  • Geographic Performance: Instantly identify top-performing regions and stores, allowing for targeted marketing and inventory management strategies.
  • Product & Customer Insights: The detailed second page allows users to drill down into product category performance and understand customer demographics and purchasing behavior.
  • Executive-Ready UX: The clean interface ensures that decision-makers can find the answers they need quickly without being overwhelmed by data.

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